Having excellent written content on your website is one of the most important things you can do for your business.  Your content is an ambassador for your company, it impacts the view people have of your business, influences business opportunities and can make you stand out among other companies. Writing high quality and compelling content takes some time and effort but it’s essential to promote your business and get your message across.

Here you can find simple rules to use when writing content for the web:

Keep it Short and Simple

It is rare that a web visitor reads every word you write. He doesn’t have time. He’s in a hurry because he could check out several other websites. People want the information they are seeking quickly. Brevity is important and simple statements often work best. Always use short paragraphs and sentences. Cut out all unnecessary words, avoid jargon, passive tense and too much repetition. Use tools such as Best Australian Writers to get help with proofreading and editing your content.

Make it Easy for Potential Customers to Find you

Potential customers are hunting for information or products. You can help them find you by providing useful information having SEO in mind. Remember to answer the questions potential customers are asking and use phrases and words your potential customers are looking for.

Write More

Web writing and writing in general is a skill and skills improve with practice. You can specifically work on your web content writing skills by creating a blog or producing content on your social media platforms. Writing more for the web will make you a better writer and there are websites that can help you get into the habit of writing every day.

Have a Good Web Design

It doesn’t matter how good your web copy is if it doesn’t work well together with your web design. You can’t write good web copy if you don’t consider how it will look like. The design of your website impacts the readability of your text and influences whether your visitors can quickly get the information they need. Sometimes you can replace text by images or videos, consider different font sizes, bullet points, highlights, Bold and Italics, but always remember to keep things neat and simple, whenever possible, de-clutter, reduce noise and add white space. Platforms such as Wix, make it easy for you to create a website with great designer-made templates.

Link to Your Sources

When you mention another website’s content, make sure you hyperlink back to that source even if it will send your web traffic to another site. Besides being the correct thing to do, it can also help you get backlinks from the sites you link.

Find a Good SEO Suite

If you are writing web you are looking for more readers and interactions, therefore, it is absolutely crucial that you have SEO in mind. When it comes to analyzing the keywords and traffic data of any website, it’s really easy to get lost in the analytics. Certain SEO tools can sometimes bombard you with data that is difficult to understand so make sure you choose carefully a tool that gives you a lot of data, but all of that data is easy to understand. All of the important big analytics should be easily displayed in front of you: what keywords you’re ranking for, how many backlinks you have, what your competition looks like, etc. Take advantage of sites such as Enchanting Marketing to get to know more about SEO and online marketing.

Have Call to Action Buttons

Call to action buttons are one of the most important features of good websites. No matter what your business goals are, every website as a common objective of getting people to complete an action. This action can be completely different for different websites; it might be to make a purchase, to book something or to simply open something to read.

The most effective way to get your site visitors to click through and complete an action is by using buttons that clearly indicate an action and entice you to do it. Each page should have a call to action button that tells people where to go next – to read another piece of content, sign up for your email newsletter, check out an interview or a detailed product description, request a quote or add a product to a shopping cart. Always tell your web visitors what to do next. Include a button or link to guide people to take the next step in every page.

The ability to effectively promote your business and deliver your message through good content writing is one of the most important skills that you can develop. Writing persuasive web copy is not easy and even if you have the best products or ideas in the world, nobody will hear or buy them if you can’t communicate them properly. Use these tips to improve your web content writing skills and grow your business. Remember to keep it short and simple and always think about your audience is looking for.


This was a guest post by Rachel Summers a writer, local newspaper reporter, British journalist, and a freelance creative writer and editor. You can find her on Twitter and on Facebook.