2013 might have only been four years ago, but the landscape of social media has transformed a lot since then. Although Facebook, Twitter and Instagram were around back then, they hadn’t managed to infiltrate everyday lives quite like they have today.
For the CEO and creator of Foundr Magazine, Nathan Chan, something else was missing back then – an outlet for young entrepreneurs to get inspired. This empty space for young, enthusiastic visionaries sparked an ember of creativity in Chan, who quickly leveraged social media to grow his digital magazine for young entrepreneurs – Foundr Magazine.
Since 2013, Foundr has grown into one of the biggest and most highly regarded digital magazines around. Although it has taken Chan and his business a few years and lots of effort to get to the top, their use of social media to grow can be adopted by any business, even yours.
This post is going to look at what you can learn from the success of Foundr on social media, so that you can try them out for yourself. With any luck, you might be the next revolution online. At the very least, you can learn some great tips from one of the most successful adopters of social media.
The Foundation of Foundr
Foundr began with a question – ‘why can’t I relate to any of these business magazines?’
As a twenty-something in the world of magazines, Nathan Chan struggled to find inspiration or commonality in any of the business magazines available at the time.
So, with next to no capital he set himself to work on creating a resource for the future business leaders of the world. Chan scoured the web reaching out to some of the world’s brightest visionaries and offered their sage wisdom as a resource through his digital magazine. With the addition of a handy iOS and Android app to couple their online magazine subscription, Foundr came to be.
The Rise of Foundr on Social Media
Foundr managed to excel within their niche of content for young entrepreneurs thanks largely to their use of social media. By promoting their magazines, podcasts and other forms of content through their Facebook pages, Twitter accounts and Instagram profiles, Foundr capitalized on the rise of social media channels as marketing platforms.
Although Foundr strived to be highly visible across multiple social media platforms, they found their greatest fortunes in Instagram. Although it doesn’t work for every type of business, Instagram is still one of the fastest growing social media platforms out there. Foundr made great use of inspirational quotes and high quality images to woo over a million subscribers on Instagram. They have maintained their huge audience to boost their own reach online, and woo in even more subscribers with their highly relevant and fresh content.
Foundr have seen great success online by keeping their audience in mind at every decision made. They offer fantastic content that is relevant to their readers, they engage with their viewership and are incredibly consistent with their posts. All of this, and a few more things that we’ll touch on later, have helped Foundr grow into the massive success that it is today.
What you can Learn from Foundr
Every brand has their own strengths and struggles during their transition online. For Foundr, their greatest strength was in their strong Instagram following. For you, Twitter might suit your brand more. Regardless of the different platforms out there, some of the same concepts can be applied across the board. So here are some things that you can learn from Foundr and their approach to social media.
Know What your Audience Wants
Keeping your social media up to date with content is important, but it starts to work against you when the content isn’t targeted. You need to really understand your audience and figure out what content they will enjoy. Then, create that content and share it to them.
If you’re struggling to think up campaigns or content that will woo your audience, have a look at competitors. If they aren’t offering too much, then industry blogs are often a great way to gauge what might well for your brand online. Much of Foundr’s success was in their high quality images and inspirational quotes. So if you use Instagram, then high quality images will be a top priority. Twitter or LinkedIn might be more suited to blog posts, though, so consider all options.
Use Hashtags to Spread the Word
Hashtags have long been a standard tool on Twitter, with marketing campaigns adopting slogans that can be used to link back to your brand. In recent times, though, hashtags have been commonplace across Instagram, Facebook and other platforms outside of Twitter. Instagram, for example, now lets you include up to 30 hashtags in a post. Although 30 might seem like a bit excessive, including a few hashtags into a post can really help with your online reach.
A great way to handle hashtags is to compile a usable list of hashtags that you can use for most posts. It will help keep your message on-brand and will help give you an idea of what kind of posts best suit your audience.
Create a Steady Flow of Fresh Content
Staying relevant is a huge part of making a success of things on social media. If you are not a talking point or influence within your industry, it is really unlikely that people will be talking about your brand.
The best way to stay relevant online is to be consistent with your posting schedules. Try not to flood your feed with a stream of posts, but offer it in drips. If you throw too much at your audience on social media, they will quickly disengage and become irritated with the constant notifications. Instead, try to create a steady flow of posts throughout the day.
Foundr are definitely one of the biggest success stories to be found on social media, with a truly massive audience and expert handle on their content. So although it might be a little bit too ambitious to expect your brand to reach the heights of Foundr right away, you can definitely learn a thing or two from their success.
Whether it is learning to understand the wants and needs of your audience, or getting a better understanding of what content suits your online presence, these tips can be applied to most businesses looking to grow their brand online. Just remember to listen to your audience and create great content that will woo the pants off of them!